For private-pay home care agency owners
The lead engine that runs while you sleep.
One operator. One monthly invoice. An AI receptionist that books assessments at 3 AM, an SMS that fires inside 60 seconds of any missed call, and a caregiver chatbot that pre-screens applicants while you do payroll. Founder-owned. Twenty-agency cap.
What we're playing for
is what a successful 3–5 year-old indie home care agency does in annual revenue.
Owner comp north of $270k. 9.7% net margin. Marketing infrastructure is what separates the agencies that get there from the ones plateauing at $400k.
A family calls at 8 PM looking for in-home care for their dad. You miss it. They call the agency three doors down. You just lost $57,000 in lifetime value.
Most home care agencies leak money in three places: missed after-hours calls, slow follow-up on inquiries that didn't convert on the first call, and a hiring funnel that takes 14 days to schedule a caregiver interview. The AI Lead Engine plugs all three at once.
Industry numbers, not us guessing.
Pulled from Activated Insights 2024, HCAOA, and Home Care Pulse benchmarks.
How it stacks up
Three paths most home care owners pick from
Which one actually returns on the dollar?
| What it does | DIY (you + coordinator) | Generic marketing agency | 10xsync AI Lead Engine |
|---|---|---|---|
| Time to first qualified lead | 4–6 months | 6–8 weeks | Day 14 |
| 24/7 AI receptionist | No | No | Included |
| Caregiver-recruitment funnel | Separate effort | Separate add-on, $$$ | Same engine, dual funnel |
| Annual cost | $87k+ (coordinator fully loaded) | $24k–$60k + setup | $35,940 ($2,995/mo) |
| Lock-in | Salary + benefits | 12-month standard | 30-day notice |
Time to first qualified lead
- DIY (you + coordinator)
- 4–6 months
- Generic marketing agency
- 6–8 weeks
- 10xsync AI Lead Engine us
- Day 14
24/7 AI receptionist
- DIY (you + coordinator)
- No
- Generic marketing agency
- No
- 10xsync AI Lead Engine us
- Included
Caregiver-recruitment funnel
- DIY (you + coordinator)
- Separate effort
- Generic marketing agency
- Separate add-on, $$$
- 10xsync AI Lead Engine us
- Same engine, dual funnel
Annual cost
- DIY (you + coordinator)
- $87k+ (coordinator fully loaded)
- Generic marketing agency
- $24k–$60k + setup
- 10xsync AI Lead Engine us
- $35,940 ($2,995/mo)
Lock-in
- DIY (you + coordinator)
- Salary + benefits
- Generic marketing agency
- 12-month standard
- 10xsync AI Lead Engine us
- 30-day notice
The buyer is the adult child, not the senior. Research first, decide later, call when ready.
Most home care marketing speaks to the senior. The decision-maker is almost always the adult child, usually after a hospital visit, usually in a panic, usually after 6 PM. The AI Lead Engine answers in her language: fast, calm, no jargon, no answering-service runaround.
One system. Five engines. Done for you.
AI receptionist answers every call, 24/7
A natural-sounding voice agent picks up after-hours family calls, captures the situation (location, urgency, care level needed), and books an in-home assessment. Sends you the recording + transcript before you've had coffee.
Missed-call text-back fires in 30 seconds
If we ever miss a call (we won't), a personalized SMS goes out instantly: "Hi, this is Sarah from [agency]. Sorry I missed you. Reply here and I'll get you sorted in 5 minutes." Two-thirds reply within 10 minutes.
Caregiver chatbot pre-screens applicants automatically
Embedded on your /careers page. Verifies CNA/HHA certification, asks the 8 questions that disqualify 70% of bad fits, books an interview in your calendar. You only meet candidates who've already passed your hiring criteria.
SEO + Google Ads bring qualified families to your door
We rank you for the searches that matter ("in home care [city]", "senior caregiver near me") and run the Google Ads that convert. The AI receptionist captures the calls that the SEO + Ads generate. The loop closes.
90-day family nurture for the ones who don't book on day one
Most families take 30–90 days to choose an agency. We nurture them with educational emails on Medicare benefits, VA Aid & Attendance, what to ask any agency, financing options, so when they're ready, you're the obvious choice.
Six built-in services. One monthly invoice.
Every part is wired into the other. The SEO feeds the website. The website feeds the AI receptionist. The receptionist feeds the CRM. The CRM nurtures the family. Closed loop.
Home care SEO
Rank top-3 for "in home care [city]" and 80+ buyer-intent keywords in your service area.
Learn more AcquisitionGoogle Ads & LSAs
Local Services Ads + PMax for families actively shopping today. We manage bids, copy, budget.
Learn more CaptureAI receptionist
24/7 voice agent that books assessments. Replaces $300/mo answering services at 5× quality.
Learn more CaptureMissed-call text-back
Personalized SMS within 30 seconds of any unanswered call. ~65% reply rate within 10 minutes.
Learn more HiringAI caregiver screening
Pre-qualifies CNA/HHA applicants 24/7. Books interviews directly. Cuts hiring time 70%+.
Learn more NurtureReview automation
Post-service SMS asking for a Google review. Most agencies double their review count in 90 days.
Learn more
A trained caregiver. In the right home. On time.
All the AI in the world doesn't matter if the human work falls apart. That's why the engine doesn't stop at "lead captured", it screens the caregiver, books the shift, follows up on day 1, day 7, day 30. The technology disappears. The relationship is what's left.
Honest pricing. No SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees. No per-lead surcharges.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Home care owners who stopped chasing leads.
Real, verified Google reviews from agencies whose marketing we run — real names, real results.
Verified reviews from our Google Business ProfileThis agency is the best. A week after I started working with them, I was getting 3–4 qualified leads a week. The closing rate is really high because the 10xsync team filtered the leads for me. I don’t have to worry about calling people who aren’t interested. I’ve increased my ROI by 200%.
10xSync has completely changed my senior care business. We were dying without cases. Thanks to the 10xsync team, we now have a good amount of clients. They implemented Google Ads for us and we’re getting leads every week.
10xSync designed a wonderful website for my home care agency. The team also helped me with lead generation through Facebook ads and SEO. Today I have consistent clients coming to me, something I struggled with before.
10xsync has been the best thing that happened to my home care business. They have delivered tons of clients to me. I’m very happy with their services and highly recommend 10xsync to any senior care business!
Over the past year they have provided our home care agency with local SEO, Google Ads, and Facebook Ads. My experience working with the team at 10xSync has been excellent.
We are happy with the Local SEO services that 10xSync delivered. They provided a reputation-management tool to collect reviews and created a winning local strategy. As a result, we’ve seen a considerable increase in people contacting us from Google My Business.
I had a great experience working with 10xSync. They have always been available for our inquiries and educated us about digital marketing. The team is very professional and easy to work with. I highly recommend this marketing agency.
10xsync has been helping us with our SEO efforts for our home health agency. The team is very knowledgeable and helpful. One of their key strengths is researching and developing a game plan for SEO, both on-page and off-page.
I hired 10xSync to build a website for me. Really impressed with the design, the suggestions they made to keep the website informative, and the speed at which they worked.
The 10xsync team has provided SEO services to my agency. We’re happy because they have helped us improve our local online visibility. I highly recommend this agency.
Questions home care owners ask before signing
If yours isn't here, ask on the audit call, we won't flinch.
How is this different from a marketing agency that just does SEO?
SEO alone doesn't fix the leak. You can rank #1 on Google and still lose 60% of inbound leads because no one picks up after hours. The AI Lead Engine captures, qualifies, and follows up, not just attracts. Most agencies stop at attracting.
I already have an answering service. Why would I switch?
Live answering services average $200–$300/mo for basic message-taking. They don't book appointments in your calendar, don't feed your CRM, don't qualify caregivers, and don't escalate based on situation severity. Our AI does all four, sounds natural, and costs less.
My caregiver shortage is the bigger problem, can this help?
Yes, that's the dual-funnel design. The AI caregiver-screening chatbot runs 24/7 on your /careers page and through Facebook lead ads. It verifies CNA/HHA cert, asks pre-screen questions, books interviews directly. Most agencies see 3× their applicant volume in 60 days with no extra recruiting spend.
What does setup look like and how long does it take?
Two weeks. Week one: discovery, access setup, AI agent training on your service offering and tone. Week two: go-live with the receptionist, review automation, and missed-call text-back. SEO and Google Ads start delivering inbound in months 2–6. You'll see captured leads on day 14.
What does it cost?
The Starter plan is $1,995/mo with a $500 setup fee (waived if signed within 7 days of the audit call). The Engine plan is $2,995/mo, and Receptionist-only is $497/mo. Annual prepay gets 2 months free. No long-term contract, 30-day notice to cancel.
Do you work with Medicare-certified agencies?
We work primarily with private-pay non-medical home care agencies. Medicare-certified agencies have different compliance requirements; we'll honestly tell you if we're not the right fit on the audit call. No hard sell.
What happens if it doesn't work?
You cancel with 30 days notice. We don't lock you into annual contracts because we don't need to, the system either delivers more booked assessments than the retainer costs (typically 3–5×) or it doesn't, and you know within 60 days either way.
Are you a big agency or a one-person shop?
Small and focused on purpose. The systems we build are templatized so one operator can deliver world-class quality to 15–20 agencies. If you want a 200-person agency with account managers and quarterly business reviews, we're not it. If you want the actual builder of the engine running yours, we are.